Hey, I’m Amirah

A former legal professional turned CRM and content marketing specialist. Since 2016, I’ve written for household names, scaled global retention campaigns, and made even the driest topics sparkle.

With 8+ years of experience across industries like fintech, crypto, HR, and SaaS, I bring the rare combo of:


✔️ Sharp storytelling
✔️ Data-driven CRM thinking
✔️ And a borderline obsession with tone of voice

What I do best

I craft powerful, personality-packed CRM and content strategies for brands ready to grow without losing their voice.

  • CRM Strategy & Execution

From welcome flows to re-engagement journeys — I help you make the most of your customer data across email, SMS, WhatsApp and push.

Need a customer journey audit or automated email flows built from scratch? Let’s map it out together.

  • End-to-end Go-To-Market strategies

I’m an expert in taking business products and services from ideation and tech spec right the way through to launch, considering the industry landscape, how to stand out from competitors in the same space and crafting a tailor-made cross-channel strategy to make the biggest impact. And once we’ve launched, we’ll assess results, analyse how effective the campaign was, and we’ll build on how to improve.

  • Copy & content that feels human

SEO blogs. Conversion-ready emails. Tone-of-voice docs your whole team will actually use. I write it all — and I write it well.

Not sure what kind of content would move the needle for you? Let’s brainstorm on a quick call.

  • Fractional support

Need senior marketing input without hiring full-time? I partner with teams as a fractional Head of CRM or Head of Content, bringing clarity, consistency, and commercial sense.

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    Full-service CRM

    To take your customers from onboarding to loyal brand ambassadors who keep coming back

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    8+ Years of Marketing Experience

    Across Content, CRM, web, social, mobile, and print

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    Community Advocate

    All about making global brands local

What people say about working with me ✨

Landi Groenewald, Senior Product Manager @ Luno

A true strategic professional, she approached every product GTM strategy with meticulous care, ensuring that every move was thoughtful, impactful, and deeply aligned with our customers’ needs.

Amirah’s ability to craft messaging that resonated wasn’t just a skill—it was an art. Her deep understanding of our customer segments allowed her to create content that felt acutely relevant, helping to drive meaningful engagement and adoption.

She had a keen eye for what makes a GTM strategy not just good, but great, and her influence was felt across every product we launched together.

Read full recommendation

James Ovenden, Head of Brand @ Luno

Amirah was the first person on the team I went to when I had a critical project.

She has an innate ability to drive a team forward and bring people together cross-functionally and get them rowing in the same direction.

Amirah also has excellent natural instincts, with deep empathy and a sharp strategic mindset meaning I could always trust her to deliver customer communication that got results.

Most importantly, Amirah gives everything she does 100% – whatever the circumstances and however insurmountable the challenge might seem. She is proactive, prioritises, and thrives under pressure.

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Duncan Burrows, Product Owner (Investments) @ Virgin Money

When there's a tough programme of change to deliver, you want Amirah to be driving the customer comms for you. She brings an expertise in communications planning and customer data to any piece of work, helping solve problems collaboratively with project managers and operations teams.

Amirah has a really strong commercial awareness, making sure that whether its emails, post or a full new product launch, the effectiveness will be tracked, fed back and improved upon for next time.

Learn more

For more LinkedIn recommendations, check out my page or to get samples of my work, please drop me an email.

Ready to roll?

Schedule a free discovery call with me to discuss your customer marketing needs.

FAQs

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  • First things first, don't be nervous. We'll start with a free discovery call to figure out your needs (and if we'll make great collaborators).

  • Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin). If you instead choose to opt for a package of support, more can be found here.

  • Timelines depend on the project and the client. I’ll always be realistic about how long we’ll need to work together to get the results you want.